{"title":"PureBela highlights","description":"\u003ch2\u003ePureBela highlights\u003c\/h2\u003e\u003cp\u003eDiscover PureBela’s selection of hair care and professional tools: straightening, reconstruction, nourishment and care for your routine.\u003c\/p\u003e","products":[{"product_id":"kit-lizz-protein","title":"Lizz Protein 2 × 1 L | Professional straightening and toning","description":"\u003ch2\u003eProfessional straightening kit Lizz Protein 2 × 1 L\u003c\/h2\u003e\u003cp\u003eProfessional kit: two 1 L units.\u003c\/p\u003e\u003cp\u003eLizz Protein is a professional system for smoothing hair, reducing volume and controlling frizz. The range includes a toning effect, particularly relevant for blonde and bleached hair.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\u003cli\u003eSmoothing and volume reduction\u003c\/li\u003e\u003cli\u003eFrizz control\u003c\/li\u003e\u003cli\u003eToning effect\u003c\/li\u003e\u003cli\u003eShine and a silky feel\u003c\/li\u003e\u003cli\u003eProfessional use\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eWho is it for?\u003c\/h3\u003e\u003cp\u003eFor professional use on hair that needs smoothing and control. For blonde or bleached hair, carefully assess its condition and strength before the treatment.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eUse the system according to the manufacturer's instructions and precautions. Assess the hair and perform the recommended tests before application. Adapt your technique and the temperature of heat styling tools to the hair's condition and strength.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e 2 × 1 L.\u003c\/p\u003e\u003ch3\u003eWhich one should you choose for your salon?\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e\u003ca href=\"\/en\/products\/progressiva-lizz-infinity-2x1l\"\u003eLizz Infinity\u003c\/a\u003e: a more controlled, intensive finish.\u003c\/li\u003e\u003cli\u003e\u003ca href=\"\/en\/products\/progressiva-lizz-essence-2x1l\"\u003eLizz Essence\u003c\/a\u003e: smoothing with movement and a natural look.\u003c\/li\u003e\u003cli\u003e\u003ca href=\"\/en\/products\/kit-lizz-protein\"\u003eLizz Protein\u003c\/a\u003e: smoothing with a toning effect.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eYour choice depends on a professional assessment, previous chemical treatments and the condition of the hair. Always follow the manufacturer's instructions and precautions.\u003c\/p\u003e\u003ch3\u003eSupport for hairdressers and salons\u003c\/h3\u003e\u003cp\u003eNeed help choosing or want to know our professional terms? \u003ca href=\"https:\/\/wa.me\/351920088320?text=Hello%20Purebela%2C%20I%20am%20a%20hair%20professional%20and%20would%20like%20help%20choosing%20between%20Lizz%20Infinity%2C%20Essence%20and%20Protein.\"\u003eContact Purebela on WhatsApp\u003c\/a\u003e or email \u003ca href=\"mailto:geral@purebela.pt\"\u003egeral@purebela.pt\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pure Bela - Cosméticos","offers":[{"title":"Default Title","offer_id":47563867390297,"sku":"186","price":220.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/7065\/3017\/files\/progressiva-organica-lizz-protein-2x1l-238277_d0893d97-c9b5-4b5c-9b21-dcd9ee101df6.jpg?v=1789935057"},{"product_id":"prancha-lizze-extreme-250ºc","title":"Lizze Extreme straightener 480 °F","description":"\u003ch2\u003eLizze Extreme straightener 480 °F\u003c\/h2\u003e\u003cp\u003eProfessional Lizze Extreme straightener with Nano Titanium plates for smooth gliding, fast-heating MCH ceramic elements, LED display, temperature adjustment buttons and a swivel cord. Maximum stated temperature: 480 °F, approximately 250 °C. Choose the temperature and technique according to the manufacturer's instructions, the service and the condition of the hair. The maximum temperature is not suitable for all hair types. Brand: Lizze. Model: Extreme. Made in Brazil. Stated weight: 500 g.\u003c\/p\u003e","brand":"Lizze Equipamentos","offers":[{"title":"Default Title","offer_id":47230019535193,"sku":"108","price":98.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/7065\/3017\/products\/prancha-lizze-extreme-250oc-736051.jpg?v=1749721042"},{"product_id":"kit-shock5-reconstrucao-profissional","title":"Kit Shock 5 | Professional use","description":"\u003ch2\u003eKit Shock 5 | Professional use\u003c\/h2\u003e\u003cp\u003eShock 5 is a reconstructing care system for weakened, porous or damaged hair after chemical treatments and heat damage. Helps replenish hair mass and improve strength, elasticity, softness, shine and finish.\u003c\/p\u003e\u003ch3\u003eIncludes\u003c\/h3\u003e\u003cul\u003e\u003cli\u003eShampoo 1 L\u003c\/li\u003e\u003cli\u003eHair mask 1 kg\u003c\/li\u003e\u003cli\u003eFinishing product 300 ml\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\u003cli\u003eHair fibre reconstruction and improved strength\u003c\/li\u003e\u003cli\u003eSoftness and shine\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eUse the products in the sequence and for the processing times specified by the manufacturer. Wash the hair, remove excess water, apply the reconstructing treatment, then rinse and finish as instructed.\u003c\/p\u003e","brand":"Semélle Hair Cosméticos","offers":[{"title":"Default Title","offer_id":47237130027353,"sku":"103","price":110.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/7065\/3017\/files\/Design_sem_nome_-_2025-03-18T092240.111.jpg?v=1742289837"},{"product_id":"mascara-soft-pro-profissional-1k","title":"Hair mask Soft Pro 1 kg","description":"\u003ch2\u003eHair mask Soft Pro 1 kg\u003c\/h2\u003e\u003cp\u003eSoft Pro is a nourishing treatment for dry, dull, damaged or chemically treated hair. It helps replenish lipids, control frizz and improve softness, manageability and shine. Professional use.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\u003cli\u003eNourishment and lipid replenishment\u003c\/li\u003e\u003cli\u003eFrizz control\u003c\/li\u003e\u003cli\u003eSoftness and shine\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eAfter washing, remove excess water and apply the mask evenly, section by section, from lengths to ends. Follow the manufacturer's recommended processing time and rinse thoroughly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e 1 kg.\u003c\/p\u003e","brand":"Semélle Hair Cosméticos","offers":[{"title":"Default Title","offer_id":47564062818649,"sku":"74","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/7065\/3017\/files\/Design_sem_nome_99.jpg?v=1749721006"},{"product_id":"cronograma-nutri-power","title":"Hair care routine Nutri Power","description":"\u003ch2\u003eHair care routine Nutri Power\u003c\/h2\u003e\u003cp\u003eNutri Power combines hydration, nourishment and finishing care for hair that is dry, dull or sensitised by heat, chemical treatments and external stress. Helps control frizz and improve softness, shine and combability.\u003c\/p\u003e\u003ch3\u003eIncludes\u003c\/h3\u003e\u003cul\u003e\u003cli\u003eShampoo Happy Royal 300 ml\u003c\/li\u003e\u003cli\u003eHair mask Happy Royal 300 g\u003c\/li\u003e\u003cli\u003eHair mask Soft Pro 300 g\u003c\/li\u003e\u003cli\u003eFinishing product QR Pro 300 ml\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eFollow each product's individual instructions and adapt the frequency to hair type and condition.\u003c\/p\u003e","brand":"Semélle Hair Cosméticos","offers":[{"title":"Default Title","offer_id":54342173458777,"sku":"","price":51.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/7065\/3017\/files\/NUTRIPOWER_1.jpg?v=1749721005"}],"url":"https:\/\/purebela.pt\/en\/collections\/destaques-purebela.oembed","provider":"PureBela Cosméticos","version":"1.0","type":"link"}